Are they more confused after your presentation than before? More important, do they really understand the value proposition of your technology, services or company? 

Effective communication of scientific or technical information isn’t about trying to dumb down the content for the lay audience or flood a peer audience with facts and figures.  It’s about  communicating in a visual vocabulary, engaging your audience, connecting to their human interests and concerns rather than overwhelming them with information. In essence, it's telling them a good story.

Visually compelling media content saturates nearly every aspect of modern life and culture.  And yet, most tech companies are stuck in PowerPoint mode; the equivalent of showing blurry vacation snap shots in the age of HD mini-cams and YouTube. Effective storytelling conveys a message that is clear, concise, credible and compelling whether you are communicating to a lay audience or a technical one. And just because it's easier to understand, doesn't mean  your content is compromised.

With a background in art, advanced skills in technical writing in a wide range of scientific disciplines, and award-winning copywriting experience, I speak geek and advertising. But, more than that, I am a storyteller—a storyteller of technical and scientific stories.  On this site you’ll find more about my experience, descriptions of the awards I’ve won for videos and ad copy as well as samples of my work. The writing sample section includes an interesting little story about the early days of personal computing and how I got started in this business.